The New Whiskey Dividend

When companies provide dividends in the form of products as opposed to actual cash, it is often referred to as a "whiskey dividend," since a distillery was one of the first companies to follow this approach. More recently, BrewDog (a Scottish craft brewer) floated the idea of a bond that pays coupons half in cash and half in beer. This may create a very loyal investor base. See article here, Yahoo! Finance.